We’re moving into the most wonderful time of the year (for ZCOMM clients, anyway)! Holiday planning can go sideways if you’re not prepared, and it seems to sneak up on you faster than a new season of the “Real Housewives.” Now’s the time to get ready! Here are some tips from our zteam to help to dominate the holidays! 1. Going, going, GONE! Inventory… Read more →
(And Why His Congregation Should Cheer Him) By Risë Birnbaum As a PR vet I’ve always been a fan of transparency. Telling it straight is almost always the best route. In this case, my Rabbi at Adas Israel Congregation in DC recently came to the same conclusion — that telling it straight was the best way to go. Read more →
By Risë Birnbaum I’ve already confessed I watch these shows. And trust me, I know fact from fiction and scripted from off-the-cuff, but it’s just too much fun to watch the show and text a former college roommate at the same time. In a nutshell it’s Monday night entertainment for 10 weeks and now big-time withdrawal. Is there… Read more →
25 years in the Biz of Buzz By Risë Birnbaum Ok, so I wasn’t 18 in 1989 when I co-founded Zynyx which morphed into zcomm, but I was still fairly young. Fresh from local and network news, I was able to take my skills and put them to use for clients who needed a viable story angle, a great headline… Read more →
Risë Birnbaum Maybe Cheney should start counting backwards from 100 by 7 to check his cognitive abilities these days ‘cause the guy is making no sense at all. There was more gibberish in Cheney’s Wall Street Journal op-ed than on Honey Boo Boo. I mean, can we really blame Obama for the Iraq war? No. If anyone had war paint… Read more →
Need to get the word out? Satellite Media Tours, or SMTs, are a great way to share your messaging, because you can do interviews with outlets across the country in just a few short hours. But how do you get the most out of your SMT? Here are some tips to help make your SMT a success! 1. Time it… Read more →
By Risë Birnbaum What a smooch! Who would have thought one kiss would go so viral the CDC is on red alert? I mean everyone knows Michael Sam is gay. So, instead of kissing his girlfriend or fiancée he locks lips with his partner who, yes, just happens to be a guy. And yes, ESPN aired it. They didn’t think… Read more →
