Tag: social media

CRACKING THE BLOGGER CODE

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BY: JASMINE WALTON

In the world of PR, blogger outreach is one of the sharpest, new arrows in our quiver. Why? More laser-targeted impressions, which means the right reach. And it’s only natural that followers are more likely to trust a blogger’s word over a branded ad.Read more

YOUTUBE GENERATION

YouTube is blowing up and it is no surprise. Anyone can create an account and upload fun videos to gain attention. YouTube is quickly becoming a resource for people and brands to express themselves. There is more video content uploaded to YouTube in a 60 day period than the three major U.S. television networks created in 60 years. That is… Read more →

YouTube Generation

YouTube is blowing up and it is no surprise. Anyone can create an account and upload fun videos to gain attention. YouTube is quickly becoming a resource for people and brands to express themselves. There is more video content uploaded to YouTube in a 60 day period than the three major U.S. television networks created in 60 years. That is… Read more →

GOLD RUSH

It’s August, half of DC is at the beach and the other half is still reeling from Olympics-withdrawal.  Is there a patch for that?  If so, I could sure use one.  Maybe a 12-step program.  “Hi, I’m Risë, and I’m an Olympics addict.”  If there’s coffee and donuts at those meetings I’m there. There were literally times when I was… Read more →

YOUNG GUNS TAKE ON PR

The Washington Women in PR Emerging Leaders Awards is at the National Press Club and it’ll be one crowded event, and deserves to be.  It’s fantastic that WWPR takes the time and energy to salute up-and-comers in the industry.  Without kids passionate about PR earning their stripes, where would our industry be going? The terrain has drastically changed over the… Read more →

The Heat Wave is Worth Talking About

It’s too damn hot. I’ve lived in DC since 1984 so I’m used to swamp-like weather in the summer, but this has been one blistering month even by DC standards.  And it’s the warmest January-June stretch ever recorded.  Ouch! So, naturally the storms, power outages and chill-seeking are all making headlines.  Add in some flash floods and chunky hailstones and… Read more →

Stop following me, creep!

This post is part of a series written by zcomm interns. Be sure to check back each week for their take on the latest in the public relations industry. This week, Hailey discusses the importance of knowing who to follow on Twitter. Sure, quantity may be more important than quality in some situations, but that shouldn’t be the case with… Read more →