Tag: Pinterest

CRACKING THE BLOGGER CODE

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BY: JASMINE WALTON

In the world of PR, blogger outreach is one of the sharpest, new arrows in our quiver. Why? More laser-targeted impressions, which means the right reach. And it’s only natural that followers are more likely to trust a blogger’s word over a branded ad.Read more

The Heat Wave is Worth Talking About

It’s too damn hot. I’ve lived in DC since 1984 so I’m used to swamp-like weather in the summer, but this has been one blistering month even by DC standards.  And it’s the warmest January-June stretch ever recorded.  Ouch! So, naturally the storms, power outages and chill-seeking are all making headlines.  Add in some flash floods and chunky hailstones and… Read more →

Seven tips for effective content curation

Content curation is easy enough; we all do it. But how is it done well? For starters, curation requires research, patience and the willingness and flexibility to change direction at the drop of a hat to meet our audience’s needs. Ultimately, we all want to be the trusted source our audience turns to, but it’s important to understand that it… Read more →

Are you Pinterested?

This post is part of a series written by zcomm interns. Be sure to check back each week for their take on the latest in the public relations industry. This week, Hailey discusses Pinterest and its growing popularity. According to comScore, Pinterest is the fastest growing social network site ever, having increased by more than 145 percent since the beginning… Read more →

Social media has changed the world

This post is part of a series written by zcomm interns. Be sure to check back each week for their take on the latest in the public relations industry. This week, Justin discusses social media’s effect on our lives. I think we have all heard this statistic before: if Facebook were a country, it would be the third most populated… Read more →