What better way to reach captive consumers interested in health than in the pharmacy? And that’s exactly who’s listening when we broadcast 30-second features in geo-targeted pharmacies. Independent research finds that sales increase 16% in stores with audio features vs. stores without, which shows consumers are tuned in to the messages and calls to action.
The feature(s) run for one to four weeks, depending on the customized program.
This audio feature for Nature Made Vitamins ran in 11,000 pharmacies over a one-month period.