Radio promotions are a great way to blitz target demographics with product messages and a call to action. Our broadcast team, led by a former local and network correspondent, negotiates, secures and customizes a promotion that offers the biggest bang for your buck. There are two great options:
OPTION #1: GEO-TARGETED RADIO PROMOTIONS
If you think that customization is king, you’ll love this option. ZCOMM taps into the loyal listener/DJ relationship with customized promotions that create buzz about your product or service in the DMAs that count. Whether you want to target 5, 10 or even 50 DMAs, these 1- or 2-week promotions are designed to reinforce key messages and a call to action on 1 popular station in each target DMA. We’ll recommend the best station in each market to reach your audience—whether it’s Adult Contemporary, Classic Hits, Oldies, or Country.
Here’s a link to a Customized Radio Promotion: Colombian Coffee Aircheck.
OPTION #2: NATIONAL RADIO PROMOTION
If you’re looking for big numbers, this is the option for you. It provides a 2-week promotion that is nationally syndicated on 50+ stations that appeal to your target demographic, with a total audience of 6+ million. Your promo airs on small and mid-sized markets with a loyal fan base. We’ll recommend the format (i.e., Adult Contemporary or Country) that best fits your audience.
Here’s a link to a National Radio Promotion: Hershey’s Aircheck.