Tag: media

CRACKING THE BLOGGER CODE

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BY: JASMINE WALTON

In the world of PR, blogger outreach is one of the sharpest, new arrows in our quiver. Why? More laser-targeted impressions, which means the right reach. And it’s only natural that followers are more likely to trust a blogger’s word over a branded ad.Read more

Lance Armstrong- What a Dope!

Lance has taken quite a spill and chances are really good he won’t be getting up from the ground anytime soon. It’s amazing how much wool this guy pulled over everyone’s eyes. Not sure there are any sheep left. And it’s great that his early tattlers now have major street cred. It’s true the guy had cancer and beat it,… Read more →

LANCE ARMSTRONG-WHAT A DOPE!

Lance has taken quite a spill and chances are really good he won’t be getting up from the ground anytime soon. It’s amazing how much wool this guy pulled over everyone’s eyes. Not sure there are any sheep left. And it’s great that his early tattlers now have major street cred. It’s true the guy had cancer and beat it,… Read more →

Ruffled Feathers

Who wudda thunk it?  That Big Bird would become a political hot potato in the home stretch of presidential election season?  Only in America could that big, feathery, loveable symbol of childhood get caught in the crossfire. There’s no debating it, ever since Big Bird was named as a target for cost-cutting by Romney last week, the yellow guy has… Read more →

RUFFLED FEATHERS

Who wudda thunk it?  That Big Bird would become a political hot potato in the home stretch of presidential election season?  Only in America could that big, feathery, loveable symbol of childhood get caught in the crossfire. There’s no debating it, ever since Big Bird was named as a target for cost-cutting by Romney last week, the yellow guy has… Read more →

TWITTER BOWL

This post is part of a series written by zcomm interns. Be sure to check back each week for their take on the latest in the public relations industry. This week, Hailey discusses the Twitter bowl and who would be winning if it was up to social media. It’s that time of year again. Football season is back and everyone’s… Read more →

RIPTIDE HERO

Stands to reason a guy who’s devoted his life to caring for kids, gets to do just that in his final act. Dr. Donald Liu, chief of pediatric surgery at U of Chicago Children’s Hospital was at Lake Michigan with his family and friends when two boys, part of his entourage, got caught in rough water.  Without listening to his… Read more →