Tag: rise birnbaum

PUTTING THE Z IN ZCOMM

25 years in the Biz of Buzz By Risë Birnbaum Ok, so I wasn’t 18 in 1989 when I co-founded Zynyx which morphed into zcomm, but I was still fairly young.  Fresh from local and network news, I was able to take my skills and put them to use for clients who needed a viable story angle, a great headline… Read more →

Twinkie Fever, new twinkie box

Twinkie Fever

By Risë Birnbaum They’re back.  Those spongy, springy vanilla cakes loaded with creamy filling.  Fans are rushing the stores for the addictive cello-wrapped favorites, but some are not so thrilled.  It seems they’re a bit smaller than they were in 2012.  Back then, a box of twinkies weighed a hefty 15 ounces.  Now they weigh 13.58 ounces.  But, Hostess says… Read more →

WITHOUT Z THERE ARE NO ZOMBIES

Put a stake in it vampires, you’re done, ‘cause Zombies have taken center stage.  Wassup with our never-ending love of zombies?  I know its Halloween and all, but I can barely click 10 stations in any direction without stumbling across one of those lurching, rotting creatures just dying for a taste of (my) liver.  I mean this is no Food… Read more →

Without Z There are No Zombies

Put a stake in it vampires, you’re done, ‘cause Zombies have taken center stage.  Wassup with our never-ending love of zombies?  I know its Halloween and all, but I can barely click 10 stations in any direction without stumbling across one of those lurching, rotting creatures just dying for a taste of (my) liver.  I mean this is no Food… Read more →

Lance Armstrong- What a Dope!

Lance has taken quite a spill and chances are really good he won’t be getting up from the ground anytime soon. It’s amazing how much wool this guy pulled over everyone’s eyes. Not sure there are any sheep left. And it’s great that his early tattlers now have major street cred. It’s true the guy had cancer and beat it,… Read more →

LANCE ARMSTRONG-WHAT A DOPE!

Lance has taken quite a spill and chances are really good he won’t be getting up from the ground anytime soon. It’s amazing how much wool this guy pulled over everyone’s eyes. Not sure there are any sheep left. And it’s great that his early tattlers now have major street cred. It’s true the guy had cancer and beat it,… Read more →