BY: JASMINE WALTON
In the world of PR, blogger outreach is one of the sharpest, new arrows in our quiver. Why? More laser-targeted impressions, which means the right reach. And it’s only natural that followers are more likely to trust a blogger’s word over a branded ad.Read more
This post is part of a series written by zcomm interns. Be sure to check back each week for their take on the latest in the public relations industry. This week, Hailey discusses the upcoming election and the role social media plays. For months now, the internet has been flooded with political news and opinions. I’ve seen countless Facebook posts… Read more →
This post is part of a series written by zcomm interns. Be sure to check back each week for their take on the latest in the public relations industry. This week, Hailey discusses the Twitter bowl and who would be winning if it was up to social media. It’s that time of year again. Football season is back and everyone’s… Read more →
This post is part of a series written by zcomm interns. Be sure to check back each week for their take on the latest in the public relations industry. This week, Hailey discusses the 2012 closing ceremonies and the Spice Girls performance. The 2012 Olympics generated more than 150 million tweets during the 16-day event, but the most talked about… Read more →
This post is part of a series written by zcomm interns. Be sure to check back each week for their take on the latest in the public relations industry. This week, Hailey discusses the 2012 Summer Olympics and the spoilers. It used to be easy to avoid hearing about the ending of your favorite TV show or the result of… Read more →
It’s too damn hot. I’ve lived in DC since 1984 so I’m used to swamp-like weather in the summer, but this has been one blistering month even by DC standards. And it’s the warmest January-June stretch ever recorded. Ouch! So, naturally the storms, power outages and chill-seeking are all making headlines. Add in some flash floods and chunky hailstones and… Read more →
It’s the Queen’s Diamond Jubilee, a time of pomp and circumstance that only the Brits do so well. Flags & fireworks. Really big hats & low curtsies. Uniforms & striped cravats. It’s a big deal. The British stock market is closed for four whole days. (I’d go crazy without seeing my Facebook stock go face down). The last time we… Read more →
