The Washington Women in PR Emerging Leaders Awards is at the National Press Club and it’ll be one crowded event, and deserves to be. It’s fantastic that WWPR takes the time and energy to salute up-and-comers in the industry. Without kids passionate about PR earning their stripes, where would our industry be going? The terrain has drastically changed over the… Read more →
This post is part of a series written by zcomm interns. Be sure to check back each week for their take on the latest in the public relations industry. This week, Claire discusses the importance of knowing your target audience. If you’ve been living under a rock, you may be surprised to learn that America’s Hispanic population has grown to… Read more →
Typically speaking, we tend to lose the meaning of the holidays we celebrate. While each July 4th, Americans have the day off to remember what is truly important, it usually equates to a day off from work. Consider how many people know all the lyrics to the Star-Spangled banner, understand the lyrics, know who Francis Scott Key was, or understand… Read more →
With today’s headlines centered on global issues such as Japan’s earthquakes, a shutdown in the US government, school shootouts in Brazil and, of course, the upcoming Royal Wedding, PR professionals’ jobs are getting tougher by the day. While finding your way into the news fold has always taken finesse, global turmoil has made it nearly impossible to get the latest… Read more →
