MAT releases are a quick and efficient way to deliver brand messages and consumer takeaways to a large audience. We draft a feature article, typically around 500 words with a photo, which is then distributed to online or print publications—or a combination of both.
If you have existing video, we can develop and distribute a video MAT release to add more sizzle to your news. Or, we can design and distribute an infographic—a blend of information, statistics and graphics that provides a fun, easy-to-follow story arc—to tell your story.
Here is a standard MAT release we handled about stopping the spread of the Zika virus. It generated more than 130 placements with a total audience of 60 million.