Want. Need. Love. Wanelo.

A couple weeks ago I was introduced to Wanelo, which comes from the three words WAnt NEed LOve. It’s a lot like an online shopping mall, minus the food court. My obsession for food has actually been replaced by Wanelo. I’m surprised it isn’t more popular.

According to the site, “Wanelo is a social store curated by the community. Users post, collect and organize products and follow people and stores they like.” It’s similar to Pinterest in the sense that you can repost items and sort them into different categories, and you can follow the stores and users of your choice.

Wanelo is more specific than Pinterest and is primarily for shopping. Pinterest includes pictures of cute puppies and craft ideas, whereas every picture on Wanelo includes a direct link to the site where you can actually purchase that product. It’s shopping made easy. The layout is simple and the site is easy to navigate. It’s so hassle-free that I was able to spend ten straight hours last Sunday browsing through site and saving everything that I’d consider buying.

Not only is it a great platform for users to shop online, it’s also a great tool for small businesses and independent retailers. Best of all, it’s free! It’s a great way to get your brand out there. The top of the page even says “Find unique products and stores you’ve never heard of.”

It really does help users do just that. During the countless hours I’ve spent looking through products and saving things I like, I’ve found so many neat stores and independent retailers that I had never heard of. Not only have I found them, but I’ve also purchased from them. I’ve introduced the site to some of my friends, and they’ve also bought things you can’t just find walking into a mall, like customized vintage shorts.

It’s been a few weeks since I first used Wanelo, and I’m still addicted. I’m sure it’ll continue to grow as more and more retailers and consumers are introduced to the free and useful platform. I strongly suggest checking it out and utilizing it to get your brand out there.

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