If you were like me, your remote was stuck on one channel and you were literally glued to the Wimbledon duel between Nadal and Federer Sunday.  I was at the edge of my seat watching every serve and volley, drop shot and overhead.

This was a match between the best of the best and even though I saw the Borg-McEnroe match in person at Wimbledon in 1980 when McEnroe won on the 4th of July, this was in a league of its own.

It also pointed out to me that the phrase “never give up” never rang so true.  Here are two champions at the top of their game and both were still giving it their all. 

The same holds true for business.  If the economy is impacting you, it’s time to rally and literally give it your all to not only survive but thrive.  PR is something that all companies need, but may not fully understand.  It’s up to you to educate prospective clients so they understand how critical it really is and then to work your tail off to achieve great results.

As for the Wimbledon finals, even though Nadal won, they’re both winners in my book because neither gave in and both played their hearts out to the bitter end.

And even if you have to change strategies or tactics along the way, that’s cool.  The more you “play” the more you learn, and the harder you play, the better the chance you’ll win.

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