I guess you could call me a “healthy eater.” I don’t love desserts and think twice about the number of fries I steal from someone else's plate (usually someone actually at my table). I also eat a variety of foods – from pasta with veggies and salmon to a cheeseburger with everything on it. So, it’s Thanksgiving, and the Holidays,… Read more →
Category: BLOGS
MATCH POINT
If you were like me, your remote was stuck on one channel and you were literally glued to the Wimbledon duel between Nadal and Federer Sunday. I was at the edge of my seat watching every serve and volley, drop shot and overhead. This was a match between the best of the best and even though I saw the Borg-McEnroe… Read more →
How do you maximize radio placements?
"There are many ways to maximize audience reach and impressions on radio,” says Joan Carrese of zcomm. When pitching Radio News Releases and PSAs, customize your story to each market. “zcomm researches and includes statistics in pitches to localize stories and, whenever possible, uses a local spokesperson to add a credible, community angle,” adds Carrese. Stations across the country prefer… Read more →
How can I optimize my Satellite Media Tour?
"You’ve heard all the noise about the FCC crackdown on SMTs – and it’s true,” acknowledges JoAnn Mangione, vice president of zcomm, Bethesda-based broadcast PR firm. “However, a little tweaking of our approach to SMT planning can still reap the big audience numbers.” First, put your money where your mouth is – invest in a well-known spokesperson and stick with… Read more →
How to use the news?
It’s not always easy to develop a news angle that resonates with editors and producers, but there are simple ways to increase the odds. Risë Birnbaum, Founder of zcomm in Bethesda, MD and former ABC Network Correspondent, says be a news hound. “Have the TV on and check online news sites whenever possible for stories that relate to your clients,”… Read more →
How do you maximize radio placements?
“There are many ways to maximize audience reach and impressions on radio,” says Joan Carrese of zcomm. When pitching Radio News Releases and PSAs, customize your story to each market. “zcomm researches and includes statistics in pitches to localize stories and, whenever possible, uses a local spokesperson to add a credible, community angle,” adds Carrese. Stations across the country prefer… Read more →
Why are spanish language radio stations more receptive to broadcast PR?
Hispanic households will soar to over 13 million by 2010, controlling almost $700 billion in personal income by that time. As the Hispanic market continues to rapidly expand, more clients are looking for effective ways to tap into this affluent community. zcomm founder and CEO Risë Birnbaum says radio stations are more receptive to broadcast PR tactics than general market… Read more →