Category: BLOGS

Risë Birnbaum & the Buzz

Earth to DSK: Keep your pants on

Photo: telegraph.co.uk

What a public relations headache. As if the Sofitel Hotel “kiss and tell” alleged rape of a NYC maid wasn’t enough of a spotlight for Dominique Strauss-Kahn, now, he’s really gone and done it. The French law is on his tail for running a prostitution ring. Did the former IMF chief ever think he’d see the adjective “pimp” before his name? I bet he thought he’d see the title President much sooner.

Though prostitution is not illegal in France, this is way beyond Jimmy Carter’s “lusting in his heart.”

DSK’s lawyer said, “Everyone can say whatever they want about the moral side of things. But that doesn’t mean it’s forbidden anywhere in the penal code.” Maybe that should be penile code.

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Pigging out: Food trends and PR

A public relations professional couldn’t have done it any better. When I was a kid, skirt steak and hanger steak were the tougher, chewier, cheaper cuts of meat. End of story. Somewhere along the way, those cuts of meat got hip (though still chewy) and more expensive (supply and demand). And then there’s the pork story. The other white meat… Read more →

Is your brand ready for Facebook Timeline?

This post is part of a series written by zcomm interns. Be sure to check back each week for their take on the latest in the public relations industry. This week, Hailey discusses Facebook Timeline in preparation for the switch on March 30. Facebook has been gradually forcing its users to switch over to the new timeline format and it’s… Read more →

Seven tips for effective content curation

Content curation is easy enough; we all do it. But how is it done well? For starters, curation requires research, patience and the willingness and flexibility to change direction at the drop of a hat to meet our audience’s needs. Ultimately, we all want to be the trusted source our audience turns to, but it’s important to understand that it… Read more →

Are you Pinterested?

This post is part of a series written by zcomm interns. Be sure to check back each week for their take on the latest in the public relations industry. This week, Hailey discusses Pinterest and its growing popularity. According to comScore, Pinterest is the fastest growing social network site ever, having increased by more than 145 percent since the beginning… Read more →

Why do I watch The Bachelor?

Here’s a little bit about me in a nutshell: I have a Masters Degree, I founded a national PR agency, I like movies with subtitles, I am switching off between “In the Garden of Beasts” and the Steve Jobs book, and I love abstract art and edgy music. So, why do I get such a kick out of The Bachelor?… Read more →