Category: BLOGS

Risë Birnbaum & the Buzz

HARD TO MAKE HEADLINES

With today’s headlines centered on global issues such as Japan’s earthquakes, a shutdown in the US government, school shootouts in Brazil and, of course, the upcoming Royal Wedding, PR professionals’ jobs are getting tougher by the day. While finding your way into the news fold has always taken finesse, global turmoil has made it nearly impossible to get the latest… Read more →

Climbing the Best Practices Summit

Nothing says spring in NYC then 40 degrees and windy.  No wonder all those New Yorkers (and I’m a native) walk at like a 5mph pace.  It’s just to stay warm in March. I was on my way to the 2011 Ragan Media Relations Best Practices Summit. It was a terrific Ragan Communications conference where I spoke with my colleague… Read more →

TWO AND A HALF MEN

Who knew Charlie Sheen was the “half” in Two and a Half Men? Half man and half wingnut. The sitcom star is on a roll with winning lines including “I have Adonis DNA and Tiger Blood.” “Yeah, I am on a drug. It's called Charlie Sheen! It's not available, because if you try it once, you will die.” “People can’t… Read more →

YOGA-PHOBIC

Like many PR professionals, I’m Type A.  So, in the last few years a bunch of folks have strongly recommended I take up yoga:  all my friends, my daughter, sister, mom, all other relatives, every doc, my colleagues, everyone in my apartment building and every facebook friend (so basically everyone I know).  Meantime, I’m about ready to shoot anyone I… Read more →

2,300 Feet Down

Every time I start thinking about those first 17 days (not to mention months to come) for the Chilean miners I get goosebumps.   Guess is they were doing lots of praying.  Given two spoonfuls of tuna and half a cookie every two days, they sure weren’t doing much eating. And then the miracle happened.  The drill bit through the rock… Read more →

Bullies

What’s wrong with this country?   People still have this undeniable urge to bully others.  Is it a small ego thing…a small brain thing?  Something is definitely small ‘cause no one who feels good about him/herself would care if someone else were short or skinny or fat or gay.  Why does it matter? I felt sick when I heard about the… Read more →

Women Rule

Leave it to SmartCEO magazine to put on the hippest party in downtown DC. There were women CEOs everywhere schmoozing, toasting and celebrating the honor of being tapped one of SmartCEO’s Brava 100. You walked in and there were disco lights flashing, giant screens flashing video of the winners, a bar lining the right side of the wall and hors-d’oeuvres… Read more →