Category: BLOGS

Risë Birnbaum & the Buzz

RIDE SALLY RIDE

Sally had the ride of her life.  The first woman in space went where no woman had gone before. Sally Ride died this week of pancreatic cancer.  Too young. What a trailblazer – a woman growing up in the 50s and 60s to become a scientist, space traveler and, as the world has just learned, a lesbian. So now pundits… Read more →

YOUNG GUNS TAKE ON PR

The Washington Women in PR Emerging Leaders Awards is at the National Press Club and it’ll be one crowded event, and deserves to be.  It’s fantastic that WWPR takes the time and energy to salute up-and-comers in the industry.  Without kids passionate about PR earning their stripes, where would our industry be going? The terrain has drastically changed over the… Read more →

SPANISH SPOKEN HERE, THERE AND EVERYWHERE

This post is part of a series written by zcomm interns. Be sure to check back each week for their take on the latest in the public relations industry. This week, Claire discusses the importance of knowing your target audience. If you’ve been living under a rock, you may be surprised to learn that America’s Hispanic population has grown to… Read more →

The Heat Wave is Worth Talking About

It’s too damn hot. I’ve lived in DC since 1984 so I’m used to swamp-like weather in the summer, but this has been one blistering month even by DC standards.  And it’s the warmest January-June stretch ever recorded.  Ouch! So, naturally the storms, power outages and chill-seeking are all making headlines.  Add in some flash floods and chunky hailstones and… Read more →

My Path to Public Relations

This post is part of a series written by zcomm interns. Be sure to check back each week for their take on the latest in the public relations industry. This week, Hailey discusses what led her to a career in PR. When I was in high school I came up with a brilliant plan for my future. I was going… Read more →

“Today” is So Yesterday

So, what’s going on at the Today show?  Can you imagine what breaks must be like for Ann, Matt and Al this week?  Yipes. I never thought Ann was the right fit for the hole Meredith left.  Meredith was a vibrant and intelligent co-host, while Ann talks too much and too fast and isn’t an insightful interviewer.  So NBC got… Read more →

Florida Girl Takes on DC, Y’all! – Part 2

This post is part of a series written by zcomm interns. Be sure to check back each week for their take on the latest in the public relations industry. This week, Claire discusses her internship at zcomm and her experience in DC.  Remember that VH1 show “Best Week Ever,” where comedians would rehash the week’s happenings and at the end… Read more →