Tag: media

PR and the Spanish-Speaking Media: ¿Hablas Español?

Guest post by zcomm Director, JoAnn Mangione I attended a session this week designed to better acquaint public relations practitioners with the Spanish-speaking media and its audience. For the most part, the advice from the panelists was typical: don’t call at deadline, don’t pitch something too commercial, and if they are interested in the story, they will let us know.… Read more →

Tiger Tale

Down, Tiger.  Who knew?  When you set yourself up as a choirboy, the fall is that much steeper. I knew from the start that Tiger wasn’t going out for a carton of milk at 2:30 am and that his wife wasn’t practicing her golf swing. Superstars just have a different set of rules than the rest of us and the… Read more →