Author: zcommunications

Without z there is no buzz…and buzz is what this business is all about! zcomm is a national, woman-owned PR, marketing communications & media services agency. For over 25 years we’ve delivered high quality work for Fortune 100 and mom and pop businesses alike. We understand how to produce audio and video content that resonates with an audience and then effectively deliver it to a national or niche audience using the right mix of broadcast, digital and social media. Our work spans a range of industries: healthcare/wellness, consumer products, food & beverage and military to name a few, and we’ve been honored for our work with international and national awards including the prestigious PRSA Silver Anvil. Our #1 goal is to help our clients thrive.

Cocktails with Clinton

by zcommunications on June 10, 2015 in BLOGS • 0 Comments

Risë Birnbaum Hillary Clinton and I are soooo tight. OK, strike that, maybe not “soooo” tight, but, I did get a chance to chat a bit, shake hands, look into those intense blue eyes and see her in action, up close and personal. This all took place at a beautiful home in Washington, D.C., under sunny skies with ample glasses… Read more →

When Holiday Planning Goes South

by zcommunications on October 14, 2014 in BLOGS • 0 Comments

We’re moving into the most wonderful time of the year (for ZCOMM clients, anyway)! Holiday planning can go sideways if you’re not prepared, and it seems to sneak up on you faster than a new season of the “Real Housewives.” Now’s the time to get ready! Here are some tips from our zteam to help to dominate the holidays! 1. Going, going, GONE! Inventory… Read more →

RABBI TELLS IT STRAIGHT: “I’M GAY”

by zcommunications on October 7, 2014 in BLOGS • 0 Comments

(And Why His Congregation Should Cheer Him) By Risë Birnbaum As a PR vet I’ve always been a fan of transparency. Telling it straight is almost always the best route. In this case, my Rabbi at Adas Israel Congregation in DC recently came to the same conclusion — that telling it straight was the best way to go. Read more →

THE BACHELORETTE BLUES

by zcommunications on July 30, 2014 in BLOGS • 0 Comments

By Risë Birnbaum I’ve already confessed I watch these shows. And trust me, I know fact from fiction and scripted from off-the-cuff, but it’s just too much fun to watch the show and text a former college roommate at the same time. In a nutshell it’s Monday night entertainment for 10 weeks and now big-time withdrawal. Is there… Read more →

PUTTING THE Z IN ZCOMM

by zcommunications on July 10, 2014 in BLOGS

25 years in the Biz of Buzz By Risë Birnbaum Ok, so I wasn’t 18 in 1989 when I co-founded Zynyx which morphed into zcomm, but I was still fairly young. Fresh from local and network news, I was able to take my skills and put them to use for clients who needed a viable story angle, a great headline… Read more →

DICK CHENEY – BALLSY WITH NO BRAINS

by zcommunications on June 19, 2014 in BLOGS • 0 Comments

Risë Birnbaum Maybe Cheney should start counting backwards from 100 by 7 to check his cognitive abilities these days ‘cause the guy is making no sense at all. There was more gibberish in Cheney’s Wall Street Journal op-ed than on Honey Boo Boo. I mean, can we really blame Obama for the Iraq war? No. If anyone had war paint… Read more →

10 GIFS TO INSPIRE YOUR NEXT SATELLITE MEDIA TOUR

by zcommunications on May 20, 2014 in BLOGS • 0 Comments

Need to get the word out? Satellite Media Tours, or SMTs, are a great way to share your messaging, because you can do interviews with outlets across the country in just a few short hours. But how do you get the most out of your SMT? Here are some tips to help make your SMT a success! 1. Time it… Read more →