Tag: zcomm

Twinkie Fever

By Risë Birnbaum They’re back.  Those spongy, springy vanilla cakes loaded with creamy filling.  Fans are rushing the stores for the addictive cello-wrapped favorites, but some are not so thrilled.  It seems they’re a bit smaller than they were in 2012.  Back then, a box of twinkies weighed a hefty 15 ounces.  Now they weigh 13.58 ounces.  But, Hostess says… Read more →

TWITTER BOWL

This post is part of a series written by zcomm interns. Be sure to check back each week for their take on the latest in the public relations industry. This week, Hailey discusses the Twitter bowl and who would be winning if it was up to social media. It’s that time of year again. Football season is back and everyone’s… Read more →

Gold SPICE GIRLS TAKE OLYMPIC GOLD

This post is part of a series written by zcomm interns. Be sure to check back each week for their take on the latest in the public relations industry. This week, Hailey discusses the 2012 closing ceremonies and the Spice Girls performance. The 2012 Olympics generated more than 150 million tweets during the 16-day event, but the most talked about… Read more →

DON’T SPOIL MY WINNER

This post is part of a series written by zcomm interns. Be sure to check back each week for their take on the latest in the public relations industry. This week, Hailey discusses the 2012 Summer Olympics and the spoilers. It used to be easy to avoid hearing about the ending of your favorite TV show or the result of… Read more →

SPANISH SPOKEN HERE, THERE AND EVERYWHERE

This post is part of a series written by zcomm interns. Be sure to check back each week for their take on the latest in the public relations industry. This week, Claire discusses the importance of knowing your target audience. If you’ve been living under a rock, you may be surprised to learn that America’s Hispanic population has grown to… Read more →

Florida Girl Takes on DC, Y’all! – Part 2

This post is part of a series written by zcomm interns. Be sure to check back each week for their take on the latest in the public relations industry. This week, Claire discusses her internship at zcomm and her experience in DC.  Remember that VH1 show “Best Week Ever,” where comedians would rehash the week’s happenings and at the end… Read more →