Tag: zcomm

The Underdog Days of Summer

With the NFL and NBA both embroiled in lock-outs while owners and players negotiate new collective bargaining agreements, the hottest tickets in sports these days belong to some unlikely matches. It seems some of the lesser talked about sports have discovered their recipe for PR success and the key to popularity – violence and scandal. It has long drawn in… Read more →

And the Rockets Red Flare…Glare… oh, whatever

Typically speaking, we tend to lose the meaning of the holidays we celebrate. While each July 4th, Americans have the day off to remember what is truly important, it usually equates to a day off from work. Consider how many people know all the lyrics to the Star-Spangled banner, understand the lyrics, know who Francis Scott Key was, or understand… Read more →

Blue Key Hits the Right Note

When we’re able, we take a break from the “All PR, All the Time” road to help out a good cause. And, today we’ve found a worthy one, The Blue Key campaign. No PR spin necessary, this campaign is truly an emotional triumph for the more than 43 million refugees displaced by war, violence or persecution (nearly the combined populations… Read more →

PR’s Week Off

I’m not sure if you’ve heard but Osama is dead. Then again unless you live in a hole, you’ve heard… and even then I think you may have gotten a tweet. In fact, “Last night saw the highest sustained rate of Tweets ever,” Twitter tweeted on Sunday night. “From 10:45pm – 2:20am ET, there was an average of 3,000 Tweets… Read more →

Elbow, Elbow, Wrist, Wrist

With the looming nuptials of the Prince and soon-to-be Princess, the world is buzzing with wedding preparations. The Royal Public Relations Services have been working hard to fill our screens with pictures to play on our childhood fantasies of one day being Princess and get us excited for the big day. But with the exception of Philadelphia native Princess Grace,… Read more →

2,300 Feet Down

Every time I start thinking about those first 17 days (not to mention months to come) for the Chilean miners I get goosebumps.   Guess is they were doing lots of praying.  Given two spoonfuls of tuna and half a cookie every two days, they sure weren’t doing much eating. And then the miracle happened.  The drill bit through the rock… Read more →