Tag: social media

Is your brand ready for Facebook Timeline?

This post is part of a series written by zcomm interns. Be sure to check back each week for their take on the latest in the public relations industry. This week, Hailey discusses Facebook Timeline in preparation for the switch on March 30. Facebook has been gradually forcing its users to switch over to the new timeline format and it’s… Read more →

Seven tips for effective content curation

Content curation is easy enough; we all do it. But how is it done well? For starters, curation requires research, patience and the willingness and flexibility to change direction at the drop of a hat to meet our audience’s needs. Ultimately, we all want to be the trusted source our audience turns to, but it’s important to understand that it… Read more →

Are you Pinterested?

This post is part of a series written by zcomm interns. Be sure to check back each week for their take on the latest in the public relations industry. This week, Hailey discusses Pinterest and its growing popularity. According to comScore, Pinterest is the fastest growing social network site ever, having increased by more than 145 percent since the beginning… Read more →

Social media has changed the world

This post is part of a series written by zcomm interns. Be sure to check back each week for their take on the latest in the public relations industry. This week, Justin discusses social media’s effect on our lives. I think we have all heard this statistic before: if Facebook were a country, it would be the third most populated… Read more →

What’s in a hashtag?

This post is part of a series written by zcomm interns. Be sure to check back each week for their take on the latest in the public relations industry. Hailey explains the use and misuse of a Twitter hashtag below. Definition: The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically… Read more →

Pass the Popcorn

Ahh, the Super Bowl. The one day a year where the commercials are actually entertaining and the noshes keep coming. And there’s some game, football I think, going on in the background. But the main thing everyone talks up every year is the eye-opening price tag for the commercials. Advertisers are paying as much as 4 million dollars for an… Read more →