Not sure what’s wrong with me. I work hard, travel, have a daughter, friends and a loving maltese (Moose), yet I’m addicted to reality shows. I should probably tattoo Bravo or Food somewhere on my body or at least see if they’re publicly traded. I come home from work, make Moose and myself dinner and then start clicking away. Anthony,… Read more →
Author: zcomm
THE HANGOVER
I was really psyched to see this film. My 23 yr. old daughter in Hollywood said she laughed so hard her jeans split and I really needed a good laugh. Friends my age even said it was a kick. Talk about word of mouth. So, I bought tix online, went with friends and waited for the jokes to fly…and waited…and… Read more →
TIME OUT FOR GOOD NEWS
If ever there were a time for a “time out” it’s right now. I’m talking about a time out from the news. How much bad news can anyone take? As a former network news correspondent I know first hand how headlines are crafted and stories are chosen. Sadly, I know that if tragedy gets “bigger” the story gets “better.” Now,… Read more →
The Right Stuff
It’s been a non-stop party here in DC, the Inauguration epicenter, for the past week. I’ve lived here for almost 25 years and never seen the City so teeming with revelers. It was like New Year’s Eve but 1,000x brighter and with no Dick Clark (though Dick might have been here, too, ya never know). More police cars and tinted-windowed… Read more →
No Turkey For Me!
I guess you could call me a “healthy eater.” I don’t love desserts and think twice about the number of fries I steal from someone else's plate (usually someone actually at my table). I also eat a variety of foods – from pasta with veggies and salmon to a cheeseburger with everything on it. So, it’s Thanksgiving, and the Holidays,… Read more →
MATCH POINT
If you were like me, your remote was stuck on one channel and you were literally glued to the Wimbledon duel between Nadal and Federer Sunday. I was at the edge of my seat watching every serve and volley, drop shot and overhead. This was a match between the best of the best and even though I saw the Borg-McEnroe… Read more →
How do you maximize radio placements?
"There are many ways to maximize audience reach and impressions on radio,” says Joan Carrese of zcomm. When pitching Radio News Releases and PSAs, customize your story to each market. “zcomm researches and includes statistics in pitches to localize stories and, whenever possible, uses a local spokesperson to add a credible, community angle,” adds Carrese. Stations across the country prefer… Read more →