Situation:The Dept. of Defense (DoD) and Triumph Enterprises wanted to increase awareness of the Commemoration of the 60th Anniversary of the Korean War Armistice, taking place on July 27, 2013, at the Korean War Memorial in Washington, DC. Both President Obama and Secretary of Defense Hagel were scheduled to attend the event, as well as top military brass and Korean War veterans. The DoD had two main goals – to increase attendance to Korean War Memorial ceremony and to regional events across the country, plus raise national awareness of the live broadcast of the event both online and on TV.