Author: zcommunications

Without z there is no buzz…and buzz is what this business is all about! zcomm is a national, woman-owned PR, marketing communications & media services agency. For over 25 years we’ve delivered high quality work for Fortune 100 and mom and pop businesses alike. We understand how to produce audio and video content that resonates with an audience and then effectively deliver it to a national or niche audience using the right mix of broadcast, digital and social media. Our work spans a range of industries: healthcare/wellness, consumer products, food & beverage and military to name a few, and we’ve been honored for our work with international and national awards including the prestigious PRSA Silver Anvil. Our #1 goal is to help our clients thrive.

WITHOUT Z THERE ARE NO ZOMBIES

Put a stake in it vampires, you’re done, ‘cause Zombies have taken center stage.  Wassup with our never-ending love of zombies?  I know its Halloween and all, but I can barely click 10 stations in any direction without stumbling across one of those lurching, rotting creatures just dying for a taste of (my) liver.  I mean this is no Food… Read more →

LANCE ARMSTRONG-WHAT A DOPE!

Lance has taken quite a spill and chances are really good he won’t be getting up from the ground anytime soon. It’s amazing how much wool this guy pulled over everyone’s eyes. Not sure there are any sheep left. And it’s great that his early tattlers now have major street cred. It’s true the guy had cancer and beat it,… Read more →

RUFFLED FEATHERS

Who wudda thunk it?  That Big Bird would become a political hot potato in the home stretch of presidential election season?  Only in America could that big, feathery, loveable symbol of childhood get caught in the crossfire. There’s no debating it, ever since Big Bird was named as a target for cost-cutting by Romney last week, the yellow guy has… Read more →

CANDID CAMERA

I could spend my whole blog talking about all the dumb comments Mitt Romney made at that fundraiser, but I’d rather talk about the fact that anyone in the public eye better get used to the possibility of “personal stuff” going viral at any time. The ability to take a quick pic and send it out to the world is… Read more →

YouTube Generation

YouTube is blowing up and it is no surprise. Anyone can create an account and upload fun videos to gain attention. YouTube is quickly becoming a resource for people and brands to express themselves. There is more video content uploaded to YouTube in a 60 day period than the three major U.S. television networks created in 60 years. That is… Read more →

GOLD RUSH

It’s August, half of DC is at the beach and the other half is still reeling from Olympics-withdrawal.  Is there a patch for that?  If so, I could sure use one.  Maybe a 12-step program.  “Hi, I’m Risë, and I’m an Olympics addict.”  If there’s coffee and donuts at those meetings I’m there. There were literally times when I was… Read more →

Gold SPICE GIRLS TAKE OLYMPIC GOLD

This post is part of a series written by zcomm interns. Be sure to check back each week for their take on the latest in the public relations industry. This week, Hailey discusses the 2012 closing ceremonies and the Spice Girls performance. The 2012 Olympics generated more than 150 million tweets during the 16-day event, but the most talked about… Read more →