"You’ve heard all the noise about the FCC crackdown on SMTs – and it’s true,” acknowledges JoAnn Mangione, vice president of zcomm, Bethesda-based broadcast PR firm. “However, a little tweaking of our approach to SMT planning can still reap the big audience numbers.” First, put your money where your mouth is – invest in a well-known spokesperson and stick with… Read more →
Author: zcomm
How to use the news?
It’s not always easy to develop a news angle that resonates with editors and producers, but there are simple ways to increase the odds. Risë Birnbaum, Founder of zcomm in Bethesda, MD and former ABC Network Correspondent, says be a news hound. “Have the TV on and check online news sites whenever possible for stories that relate to your clients,”… Read more →
How do you maximize radio placements?
“There are many ways to maximize audience reach and impressions on radio,” says Joan Carrese of zcomm. When pitching Radio News Releases and PSAs, customize your story to each market. “zcomm researches and includes statistics in pitches to localize stories and, whenever possible, uses a local spokesperson to add a credible, community angle,” adds Carrese. Stations across the country prefer… Read more →
Why are spanish language radio stations more receptive to broadcast PR?
Hispanic households will soar to over 13 million by 2010, controlling almost $700 billion in personal income by that time. As the Hispanic market continues to rapidly expand, more clients are looking for effective ways to tap into this affluent community. zcomm founder and CEO Risë Birnbaum says radio stations are more receptive to broadcast PR tactics than general market… Read more →
2008 PR Trends
It’s always good to stay on top of the PR trends so here are a few standouts to help you better spotlight your clients in 2008. Hope they help and Best in 2008!Risë BLOGGERS Blog is the name of the game these days – you can monitor stories about your clients and their competitors and/or pitch and place valuable content. … Read more →
THE GREENING OF AMERICA
CNN MONEY TODAY recently said that Europeans are more “GREEN” than Americans. That might be true, but it's sure hard to believe given the media frenzy around going green this past year on this side of the pond. From Al Gore's Emmy-winning documentary and Nobel Prize to The Today Show’s Green is Universal programming from the ends of the earth,… Read more →
zcomm ad in PR Week
Our recent “cheeky” ad in PRWeek saying “for a small agency, we’ve got a wide stance” was meant to capture readers’ attention, but to also do more than that. Too many agencies toot their own horn saying they have the best creative or are the gurus of strategic planning or the boss of branding. We decided to put our money… Read more →