Author: zcomm

Mark of Cain

Herman, Herman, Herman. With four women on your heels and poll numbers dropping, you are, in PR terms, in deep doo doo. What was with the non-press conference where Cain was going to lay out all the facts? He did mention that the allegations were “baseless” several times and that no lawyers were involved in separation agreements that are typical when employees… Read more →

Steppin’ Up for Occupy

If imitation is the sincerest form of flattery, then the Occupy movement must be feeling a few pats on the back.  Besides the similar start-ups around the country and across the oceans, the Associated Press found a few copycats:  Occupy the NBA, Occupy the Bathroom, Occupy the Bar and Occupy Sesame Street with Cookie Monster in front of a sign… Read more →

Dan Wheldon

It’s hard to find a picture of Dan Wheldon without his 20-carat smile. The British race car driver died this week following a 15-car pile-up at the IndyCar World Championship at the Las Vegas Motor Speedway. Anyone who saw the video of the cars bursting into flames as they ricocheted off one another was probably open-mouthed at the collision. It… Read more →

Power to the People

If anything proves the power of the consumer voice, the Netflix flip-flop does. In the company’s official statement, CEO Reed Hastings says, “There is a difference between moving quickly – which Netflix has done very well for years – and moving too fast, which is what we did in this case.” The statement doesn’t get too specific, but it looks like… Read more →

The Apple King

I already miss Steve Jobs. As a fellow marketer with a love for design that I inherited from my architect dad, I idolized Steve Jobs. Here’s this geeky guy who made wires and keyboards and speakers cool. In fact, as I’m writing this I’ve got my headphones connected to my bright green iPod nano. Not only was every product that… Read more →

One Macho Nacho

One way to get great public relations coverage is to come up with a stunt that’s visually appealing and gets you on the news. Think of the annual Fourth of July hot dog eating contests or KFC covering water hydrants with their logo and hot wing decals. One restaurant chain out of Massachusetts, Ninety Nine Restaurants, just hit one out… Read more →