"There are many ways to maximize audience reach and impressions on radio,” says Joan Carrese of zcomm. When pitching Radio News Releases and PSAs, customize your story to each market. “zcomm researches and includes statistics in pitches to localize stories and, whenever possible, uses a local spokesperson to add a credible, community angle,” adds Carrese. Stations across the country prefer… Read more →
Tag: spokesperson
How can I optimize my Satellite Media Tour?
"You’ve heard all the noise about the FCC crackdown on SMTs – and it’s true,” acknowledges JoAnn Mangione, vice president of zcomm, Bethesda-based broadcast PR firm. “However, a little tweaking of our approach to SMT planning can still reap the big audience numbers.” First, put your money where your mouth is – invest in a well-known spokesperson and stick with… Read more →