To many people, May simply brings flowers …but not for anyone even remotely related to the news industry. Both pitchers and producers alike are highly aware of what May brings: long nights, tension over ratings and a general overwhelming sense of danger. Because to news folks, May means Sweeps! And not just any Sweeps, THE Sweeps that will define advertising… Read more →
Tag: pitching
HARD TO MAKE HEADLINES
With today’s headlines centered on global issues such as Japan’s earthquakes, a shutdown in the US government, school shootouts in Brazil and, of course, the upcoming Royal Wedding, PR professionals’ jobs are getting tougher by the day. While finding your way into the news fold has always taken finesse, global turmoil has made it nearly impossible to get the latest… Read more →