Tag: news

Netflix F*x Up

What were they thinking? First Netflix hikes prices for DVD mail-outs and online streaming a few months back, then they decide to apologize by video. In the PR world a sincere apology by a CEO is usually a good move, but this one bombed. Netflix co-founder and CEO Reed Hastings started out his blog apology by saying “I messed up.”… Read more →

Hiking Can Be Dangerous (Updated)

UPDATE: As of September 21, after two years in an Iranian prison, American hikers Josh Fattal and Shane Bauer have been released. There’s nothing like taking an innocent hike in the Middle East and wandering into Ahmadinejad territory. Not good. And that’s exactly what three Berkeley grads were doing in the summer  of 2009 when they reportedly went one step… Read more →


Mon Dieux! Dominique Strauss-Kahn might actually be innocent of the charges leveled against him by a Manhattan maid. And with the charges dropped, the prosecutor-led perp walk might morph into a walk back into the public graces of his fellow Frenchfolk. This socialist socialite might still be a slimeball, but if DSK opts to run for President of France, he… Read more →

PR’s Week Off

I’m not sure if you’ve heard but Osama is dead. Then again unless you live in a hole, you’ve heard… and even then I think you may have gotten a tweet. In fact, “Last night saw the highest sustained rate of Tweets ever,” Twitter tweeted on Sunday night. “From 10:45pm – 2:20am ET, there was an average of 3,000 Tweets… Read more →


If ever there were a time for a “time out” it’s right now.  I’m talking about a time out from the news.  How much bad news can anyone take? As a former network news correspondent I know first hand how headlines are crafted and stories are chosen.  Sadly, I know that if tragedy gets “bigger” the story gets “better.” Now,… Read more →

How to use the news?

It’s not always easy to develop a news angle that resonates with editors and producers, but there are simple ways to increase the odds. Risë Birnbaum, Founder of zcomm in Bethesda, MD and former ABC Network Correspondent, says be a news hound.  “Have the TV on and check online news sites whenever possible for stories that relate to your clients,”… Read more →