Tag: Netflix

Power to the People

If anything proves the power of the consumer voice, the Netflix flip-flop does. In the company’s official statement, CEO Reed Hastings says, “There is a difference between moving quickly – which Netflix has done very well for years – and moving too fast, which is what we did in this case.” The statement doesn’t get too specific, but it looks like… Read more →

Netflix F*x Up

What were they thinking? First Netflix hikes prices for DVD mail-outs and online streaming a few months back, then they decide to apologize by video. In the PR world a sincere apology by a CEO is usually a good move, but this one bombed. Netflix co-founder and CEO Reed Hastings started out his blog apology by saying “I messed up.”… Read more →