This post is part of a series written by zcomm interns. Be sure to check back each week for their take on the latest in the public relations industry. This week, Claire discusses the importance of knowing your target audience. If you’ve been living under a rock, you may be surprised to learn that America’s Hispanic population has grown to… Read more →
How do you maximize radio placements?
"There are many ways to maximize audience reach and impressions on radio,” says Joan Carrese of zcomm. When pitching Radio News Releases and PSAs, customize your story to each market. “zcomm researches and includes statistics in pitches to localize stories and, whenever possible, uses a local spokesperson to add a credible, community angle,” adds Carrese. Stations across the country prefer… Read more →
Why are spanish language radio stations more receptive to broadcast PR?
Hispanic households will soar to over 13 million by 2010, controlling almost $700 billion in personal income by that time. As the Hispanic market continues to rapidly expand, more clients are looking for effective ways to tap into this affluent community. zcomm founder and CEO Risë Birnbaum says radio stations are more receptive to broadcast PR tactics than general market… Read more →