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Podcasts are where it’s at when it comes to hitting a certain audience. Your team would send ZCOMM approved messaging, and work directly with the show’s host(s) to draft a script that sounds conversational and authentic, yet clearly conveys your messages and call to action. You would have final approval before the spots air on a show that’s typically 45-60 min. Depending on client and product, providing the podcast host with product helps the read sound more like an endorsement.