Author: zcomm

50 Shades of Red…

…are the colors my face is turning right now as I think about the book I’m reading (along with half of America) and what makes me not want to put it down! It’s 50 Shades of Grey and half of me can’t believe I like it. The other half….well. I’m not kinky, submissive or sadomasochistic, and I’m more into bonds… Read more →

Stop following me, creep!

This post is part of a series written by zcomm interns. Be sure to check back each week for their take on the latest in the public relations industry. This week, Hailey discusses the importance of knowing who to follow on Twitter. Sure, quantity may be more important than quality in some situations, but that shouldn’t be the case with… Read more →

Women dominate PR, while men still hold the higher-level positions

This post is part of a series written by zcomm interns. Be sure to check back each week for their take on the latest in the public relations industry. This week, Hailey talks about public relations being a female-dominated profession. Walking into my first public relations course at the University of Maryland, I immediately thought “Wow, where are all the… Read more →

If it bleeds it leads

I learned the media credo, “If it bleeds it leads,” more than 30 years ago as a reporter/anchor at an all-news radio station in Miami. I was co-anchoring one day with a veteran radio guy when a plane crashed in Miami. The wire services kept updating the number of deaths and as the death toll increased, my co-anchor kept gleefully… Read more →

Not all PR is good PR

This post is part of a series written by zcomm interns. Be sure to check back each week for their take on the latest in the public relations industry. This week, Hailey discusses the bad PR Skittles and Arizona Iced Tea have received from the Trayvon Martin case. The Trayvon Martin case has been all over every media outlet recently,… Read more →

Pigging out: Food trends and PR

A public relations professional couldn’t have done it any better. When I was a kid, skirt steak and hanger steak were the tougher, chewier, cheaper cuts of meat. End of story. Somewhere along the way, those cuts of meat got hip (though still chewy) and more expensive (supply and demand). And then there’s the pork story. The other white meat… Read more →