This post is part of a series written by zcomm interns. Be sure to check back each week for their take on the latest in the public relations industry. This week, Claire discusses the importance of knowing your target audience. If you’ve been living under a rock, you may be surprised to learn that America’s Hispanic population has grown to… Read more →
Author: zcomm
The Heat Wave is Worth Talking About
It’s too damn hot. I’ve lived in DC since 1984 so I’m used to swamp-like weather in the summer, but this has been one blistering month even by DC standards. And it’s the warmest January-June stretch ever recorded. Ouch! So, naturally the storms, power outages and chill-seeking are all making headlines. Add in some flash floods and chunky hailstones and… Read more →
My Path to Public Relations
This post is part of a series written by zcomm interns. Be sure to check back each week for their take on the latest in the public relations industry. This week, Hailey discusses what led her to a career in PR. When I was in high school I came up with a brilliant plan for my future. I was going… Read more →
“Today” is So Yesterday
So, what’s going on at the Today show? Can you imagine what breaks must be like for Ann, Matt and Al this week? Yipes. I never thought Ann was the right fit for the hole Meredith left. Meredith was a vibrant and intelligent co-host, while Ann talks too much and too fast and isn’t an insightful interviewer. So NBC got… Read more →
Florida Girl Takes on DC, Y’all! – Part 2
This post is part of a series written by zcomm interns. Be sure to check back each week for their take on the latest in the public relations industry. This week, Claire discusses her internship at zcomm and her experience in DC. Remember that VH1 show “Best Week Ever,” where comedians would rehash the week’s happenings and at the end… Read more →
My Thoughts On Instagram
This post is part of a series written by zcomm interns. Be sure to check back each week for their take on the latest in the public relations industry. This week, Hailey discusses the social media platform Instagram and how to use for your brand. Instagram is pretty cool. I can’t deny that. It takes ordinary pictures and makes them… Read more →
Is Campaign Advertising Going Negative?
It just might be a closer race for President Obama than anyone imagined, even after the fractured roller coaster ride of a Republican nomination process. I mean, with all the Republican presidential candidates lacing into each other for so long, you would think that this would be more of a cake walk for Obama. Think again. Communications and PR pros… Read more →