To many people, May simply brings flowers …but not for anyone even remotely related to the news industry. Both pitchers and producers alike are highly aware of what May brings: long nights, tension over ratings and a general overwhelming sense of danger. Because to news folks, May means Sweeps! And not just any Sweeps, THE Sweeps that will define advertising… Read more →
Author: zcomm
The Streets of New York Are Full of Animals
It must be a joke, there was no way that this happened again. Another animal is out exploring the streets of New York. Not sure if the Bronx Zoo got the memo but traditionally zoos keep animals on the inside of the walls. Maybe they should consider changing the name to the Bronx Animal Hotel with its new motto, “Check… Read more →
PR’s Week Off
I’m not sure if you’ve heard but Osama is dead. Then again unless you live in a hole, you’ve heard… and even then I think you may have gotten a tweet. In fact, “Last night saw the highest sustained rate of Tweets ever,” Twitter tweeted on Sunday night. “From 10:45pm – 2:20am ET, there was an average of 3,000 Tweets… Read more →
Elbow, Elbow, Wrist, Wrist
With the looming nuptials of the Prince and soon-to-be Princess, the world is buzzing with wedding preparations. The Royal Public Relations Services have been working hard to fill our screens with pictures to play on our childhood fantasies of one day being Princess and get us excited for the big day. But with the exception of Philadelphia native Princess Grace,… Read more →
HARD TO MAKE HEADLINES
With today’s headlines centered on global issues such as Japan’s earthquakes, a shutdown in the US government, school shootouts in Brazil and, of course, the upcoming Royal Wedding, PR professionals’ jobs are getting tougher by the day. While finding your way into the news fold has always taken finesse, global turmoil has made it nearly impossible to get the latest… Read more →
Climbing the Best Practices Summit
Nothing says spring in NYC then 40 degrees and windy. No wonder all those New Yorkers (and I’m a native) walk at like a 5mph pace. It’s just to stay warm in March. I was on my way to the 2011 Ragan Media Relations Best Practices Summit. It was a terrific Ragan Communications conference where I spoke with my colleague… Read more →
TWO AND A HALF MEN
Who knew Charlie Sheen was the “half” in Two and a Half Men? Half man and half wingnut. The sitcom star is on a roll with winning lines including “I have Adonis DNA and Tiger Blood.” “Yeah, I am on a drug. It's called Charlie Sheen! It's not available, because if you try it once, you will die.” “People can’t… Read more →