YouTube is blowing up and it is no surprise. Anyone can create an account and upload fun videos to gain attention. YouTube is quickly becoming a resource for people and brands to express themselves. There is more video content uploaded to YouTube in a 60 day period than the three major U.S. television networks created in 60 years. That is a lot of content especially for a company that was only founded seven years ago. With so much content being uploaded daily you might be wondering how you make yourself or your brand stand out.
First, identify your target audience. Are you a brand? Who is listening to your message? Once you pin down the identity of your audience you can then choose how you want your YouTube branding to be. Is YouTube a resource to help get your business message out there? If so, then your content should help describe your business and showcase the company culture.
Second, you want to keep your content fresh and innovative. Once you have built an audience you don’t want to lose them by posting irrelevant information and not sticking to your brand identity. The best way to keep an audience engaged is by making your channel personal, posting often and incorporating your channel with your other social media platforms.
Last, ask for feedback from your audience. What do they like that you are posting? What are the video’s with the most views? Another way of asking for feedback is on your other social media sites. Once a video is up you can post a Facebook message saying “Check out our new video. Click LIKE if you want to see more videos like this.” This also helps your audience feel engaged with your channel and helps you gain insight for future videos.
Now that you have all the tools needed to create a successful YouTube channel you can get out there and test the waters! Don’t forget to have fun and for old times’ sake check out the first video ever uploaded to YouTube here. Have fun YouTubing!