Tag: Trayvon Martin

If it bleeds it leads

I learned the media credo, “If it bleeds it leads,” more than 30 years ago as a reporter/anchor at an all-news radio station in Miami. I was co-anchoring one day with a veteran radio guy when a plane crashed in Miami. The wire services kept updating the number of deaths and as the death toll increased, my co-anchor kept gleefully… Read more →

Not all PR is good PR

This post is part of a series written by zcomm interns. Be sure to check back each week for their take on the latest in the public relations industry. This week, Hailey discusses the bad PR Skittles and Arizona Iced Tea have received from the Trayvon Martin case. The Trayvon Martin case has been all over every media outlet recently,… Read more →