I’ve been watching HBO’s show “Girls” recently and I really like it. However, it’s been receiving a lot of criticism lately, largely because of its lack of diversity. Honestly, this is not something I would have noticed had the media not drawn so much attention toward it. I enjoy the show because I relate to it and because it’s hilarious, and many of my peers would say the same. It reaches out to a specific demographic and does a great job of capturing its target audience. Is that not the intent of any brand or company? To reach out to a specific target audience and identify with them?

I understand why some people may criticize the show. In this day in age, it is important to incorporate diversity, but should it be required? The show provides “a comic look at the assorted humiliations and triumphs of a group of girls in their early 20s.”Based on the show’s description alone, I’d guess the show’s target audience is in fact girls in their early 20s, specifically Caucasians. The show really does do a good of relating to its target audience, a feat that any brand, company or television show should strive to accomplish.

This is not the first franchise to focus on a specific race, nor should it be penalized for doing so. It was not done to be malicious; it was done to reach a specific target audience. If “Girls” strived for diversity, it would take away from the show and could be less effective in relating to all of us girls going through our awkward early 20s.

Leave a Reply

%d bloggers like this: