
September 29, 2011
zcomm Announces Month-Long Promotion to Help Fight Breast Cancer
May 2011
Lady Gaga Reigns Supreme in American Royalty
March 28, 2011
zcomm to Speak on Social Media at 2011 Ragan Media Relations Best Practices Summit
December 7, 2010
zcomm Takes Home Platinum and Gold 2010 MarCom Awards for Social Media and Public Relations Campaigns
October 21, 2010
zcomm Speaks on Social Media at Bisnow Digital Strategies Event
September 24, 2010
zcomm CEO Named One of the Top Female Entrepreneurs in the D.C. Area
July 26, 2010
Ronald McDonald House New York Names zcomm as its Marketing Communications Partner
March 23, 2010
zcomm CEO to speak at upcoming PR News Measurement Conference
January 7, 2010
zcomm Hits Record Breaking Revenue
December 9, 2009
zcomm Strengthens Leadership to Support Company's Rapid Growth
July 9, 2009
Risë Birnbaum is honored with a BRAVA! Women Business Achievement Award
June 11, 2008
zcomm Partners with Washington Animal Rescue League and Celebrates "Take Your Dog to Work Day"
October 30, 2007
zcomm CEO Risë Birnbaum Means Business
October 12, 2007
zcomm Launches Humorous Ad Campaign
September 30, 2007
Connecting Gen 'Y' to 'Z'
January 19, 2007
zcomm Expands After 2006 Business Growth
January 18, 2007
zcomm Kicks Off 2007
ZCOMM ANNOUNCES MONTH-LONG PROMOTION TO HELP FIGHT BREAST CANCER
PR Agency will donate $100 to Breast Cancer Research Foundation for Every Service Purchased in October
Bethesda, MD, September 29, 2011 - zcomm, an integrated communication services agency leveraging broadcast and digital media, today announced it will donate $100 to The Breast Cancer Research Foundation (BCRF) for every zcomm service purchased in October, in recognition of National Breast Cancer Awareness month.
Founded in 1993, the BCRF aggressively works to prevent and cure breast cancer. The foundation has raised more than $300 million in donations to date. Over the past 18 years, the BCRF has become a major contributor in the fight against breast cancer, and has helped make the pink ribbon an international symbol of breast cancer awareness.
The American Cancer society estimates that in 2011 there will be over 230,000 new cases of breast cancer diagnosed in the United States. “Unfortunately most of us know someone fighting this disease,” says zcomm Founder & CEO Risë Birnbaum. “On behalf of zcomm and our clients, we are proud to contribute to the important work of BCRF and look forward to the day when a cure is found.”
About zcomm
Located in the DC area, zcomm is a women-owned small business. Founded in 1989, zcomm has grown from a radio PR services company into an integrated communications firm offering audio, video and digital services in English and Spanish via radio, TV and the Internet. zcomm uses the latest technology to deliver measureable results to clients. The company has been ranked as one of the top 15 PR firms in Washington, DC and has received numerous accolades including The PRSA’s Silver Anvil. For more information, visit http://www.zpr.com or follow zcomm on Facebook and Twitter.
LADY GAGA REIGNS SUPREME IN AMERICAN ROYALTY
A Recent zcomm Study Found the Infamous Singer Royally Flushed the Competition with 40% of the Votes
Bethesda, MD, May 2011 – zcomm, an integrated communication services agency leveraging broadcast and digital media, today announced that in its recent poll the company found that Lady Gaga rules American royalty. Among the regal titles of Queen Latifah, Freddie Prinze Jr, Prince, Steve McQueen and more, Lady Gaga received an overwhelming 40% of the votes.
Lady Gaga sits atop her throne royally flushing the other contestants:
Prince, 20%
Queen Latifah, 17%
Steve Mcqueen, 6%
Freddie Prinze Jr., 6%
John “The Duke” Wayne, 3%
Nat “King” Cole, 3%
As for the luckiest in the Kingdom, Christine McCarthy won the random drawing and was awarded a $100 gift card to restaurant.com to enjoy a royal banquet on zcomm.
“Playing pays,” says zcomm CEO Risë Birnbaum.
About zcomm
Located just outside of Washington, DC, zcomm is an integrated communication services agency leveraging broadcast and digital media. Founded in 1989, zcomm has grown from a radio PR services company into an integrated communications firm offering audio, video and digital services in English and Spanish via radio, TV and the Internet. zcomm uses the latest technology to deliver measureable results to clients. The company has been ranked as one of the top 15 PR firms in Washington, DC and has received numerous accolades including a 2010 Platinum MarCom Award. For more information, visit www.zpr.com or follow zcomm on Facebook and Twitter.
ZCOMM TO SPEAK ON SOCIAL MEDIA AT 2011 RAGAN MEDIA RELATIONS BEST PRACTICES SUMMIT
Risë Birnbaum and Robin Lane to Discuss Integrated Communications Impact on Social Media Campaigns
Bethesda, MD, March 28, 2011 – zcomm, an integrated communication services agency leveraging broadcast and digital media, today announced that CEO Risë Birnbaum and Director Robin Lane will be co-presenting at the 2011 Ragan Media Relations Best Practices Summit. The conference will be held at Con Edison Headquarters in New York City on March 28th and 29th.
Lane and Birnbaum will present 5 Steps to Social Media Success: Yesterday’s Tools are not Yesterday’s News. The two will present tips and tricks for forming an integrated communications
strategy to achieve success in the online world. They will discuss ways to amplify the impact of messages by combining traditional PR tools with digital media in a campaign. The session will take place at 3:15pm on Tuesday March 29.
“With so many people using multiple platforms to consume news each day, social media success relies on integrating all the tools in your PR toolbox. Broadcast and other traditional tactics are just as relevant, if not more, in contributing to successful social media campaigns,” says Birnbaum.
The 2011 Ragan Media Relations Best Practices Summit is designed to offer PR professionals front line success stories, proven tips and strategies to help get great coverage in mainstream and digital media. Attendees will learn what works today and have the opportunity to network with some of the best and brightest media relations and public affairs practitioners.
About zcomm
Located just outside of Washington, DC, zcomm is an integrated communication services agency leveraging broadcast and digital media. Founded in 1989, zcomm has grown from a radio PR services company into an integrated communications firm offering audio, video and digital services in English and Spanish via radio, TV and the Internet. zcomm uses the latest technology to deliver measureable results to clients. The company has been ranked as one of the top 15 PR firms in Washington, DC and has received numerous accolades including a 2010 Platinum MarCom Award. For more information, visit www.zpr.com or follow zcomm on Facebook and Twitter.

ZCOMM TAKES HOME PLATINUM AND GOLD 2010 MARCOM AWARDS FOR SOCIAL MEDIA AND PUBLIC RELATIONS CAMPAIGNS
Association of Marketing and Communication Professionals Recognizes Broadcast and Digital PR Agency as Leaders among Fierce Competition
Bethesda, MD., December 7, 2010 - zcomm, a nationally-certified Women’s Business Enterprise marketing & communications agency specializing in audio and video production & distribution and Digital PR, today announced that they have won both Platinum and Gold MarCom Awards in the 2010 international competition. The awards recognize outstanding creative achievement by marketing and communication professionals.
The 2010 competition received nearly 5,000 entries from companies throughout the United States, Canada and several other countries. zcomm was recognized with a Platinum Award for its “Next Generation Diner” Publicity Campaign and a Gold Award for its “Fresh and Local Goes Social” Social Media Campaign, both for Silver Diner, the MD, VA and NJ restaurants offering families fresh and local meals in a classic diner atmosphere.
“zcomm is thrilled to be honored with such prestigious awards in a year with so many talented companies submitting,” said Rise Birnbaum, CEO and Founder of zcomm. “Our clients always want to know the kind of results they can expect from social media, and these awards are proof that well-executed social media campaigns in both increase awareness and drive sales!”
Administered and judged by the Association of Marketing and Communication Professionals, the MarCom competition has grown to one of the largest of its kind in the world. Winners range from individual communicators to media conglomerates and Fortune 500 companies. The competition is so well-respected in the industry that national public relations organizations, local ad clubs and business communicator chapters are entrants.
Winners were selected from more than 200 categories in seven forms of media and communication efforts – marketing, publications, marketing/promotion, public service/pro bono, creativity and electronic/interactive. A complete list of Platinum Winners can be found on the MarCom Awards website at http://www.marcomawards.com.
About zcomm
zcomm, short for z communications company, is a national broadcast public relations firm located in Bethesda, Maryland, a suburb of Washington, D.C. and ranks as one of the top 15 PR firms in Washington, DC. Founded in 1989, zcomm produces, packages and distributes client content. Specializing in broadcast PR services such as radio news releases, satellite and radio media tours, social media, podcasts and radio promotions, zcomm uses the latest technology to deliver measureable results to industries including consumer product, food & beverage and healthcare. zcomm’s services are available in both English and Spanish. For more information, visit http://www.zpr.com. Follow zcomm on Facebook or Twitter @zcommunications for the latest information.
ZCOMM SPEAKS ON SOCIAL MEDIA AT BISNOW DIGITAL STRATEGIES EVENT
Robin Lane Discussed How to Develop Effective Digital Media Strategies for Associations and Non-profits
Bethesda, MD., October 21, 2010 - zcomm, a nationally-certified Women’s Business Enterprise marketing & communications agency specializing in audio and video production & distribution and digital PR, today announced that zcomm Director Robin Lane presented at the Bisnow Digital Strategies Event. The conference was held at BLT in Washington D.C. on Wednesday, October 20. In addition, zcomm served as an official sponsor of the conference.
Lane served as part of a panel of industry experts along with Peter Hutchins from ASAE & The Center for Association Leadership, Margaret Core from Biotechnology Industry Organization, David Ervin from Kelley Drye & Warren LLP, Christian Moritz from National Association of Manufacturers and Robert Bachle from NavigationArts. The panel discussed how to implement an effective digital campaign for associations and non-profits and offered tips on what's working in social media, overcoming social media challenges and implementing an effective strategy for organizations.
“Social networking and digital campaigns are proven tools to engage members and enhance their experience. This event enabled organizations to leverage this powerful tool for a successful, results-driven campaign,” says Lane.
Digital Strategies is designed for associations and non-profits that are rapidly adopting digital marketing strategies to attract and retain members.
To view clips from the panel or download zcomm’s social media whitepaper, visit the zcommunications website.
About zcomm
zcomm, short for z communications company, is a Women’s Business Enterprise (WBE) national broadcast public relations firm located in Bethesda, Maryland, a suburb of Washington, D.C. and ranks as one of the top 15 PR firms in Washington, DC. Founded in 1989, zcomm produces audio and video packages and distributes client content via radio, TV and online. Specializing in broadcast PR services such as radio news releases, satellite and radio media tours, social media, podcasts and radio promotions, zcomm uses the latest technology to deliver measureable results for industries including for government, consumer, healthcare associations, beauty and fashion, corporate and more. zcomm’s services are available in both English and Spanish. For more information, visit http://www.zpr.com. Follow zcomm on Facebook or Twitter @zcommunications for the latest information.
ZCOMM CEO NAMED ONE OF THE TOP FEMALE ENTREPRENEURS IN THE D.C. AREA
zcomm also Tops O’Dwyer’s List of Beauty and Fashion PR and Healthcare Firms
Bethesda, MD., September 24, 2010 - zcomm, a nationally-certified Women’s Business Enterprise marketing &communications agency specializing in audio and video production & distribution and Digital PR, today announced that CEO Risё Birnbaum has been named one of Greater Washington’s Brava! 100 women by Washington SmartCEO Magazine. According to SmartCEO, the awards program recognizes innovative, trend-setting and visionary executives who are making an impact on their company’s present and future success.
“I am honored to be selected as one of the Brava! 100 Women," said Risё Birnbaum, CEO of zcommunications. “As the demands of the industry evolve, zcomm continues to enhance our PR services with the latest technology to get results that meet and exceed client needs.”
Brava! 100 celebrates the top 100 female entrepreneurs in Greater Washington who are making unprecedented strides in business and building a stronger community financially, philanthropically, and most importantly, through leadership. The winners are profiled in Washington SmartCEO’s September issue. SmartCEO is a regional monthly business publication. The magazine serves as a resource of smart ideas to help educate, motivate and inspire decision-makers all across the Mid-Atlantic.
In addition, zcomm is featured among the top firms for Healthcare and Beauty and Fashion PR in O’Dwyers 2010 Rankings.
zcomm, short for zcommunications, is a national, top-ranked, woman-owned communications firm offering a wide range of broadcast PR services. Specializing in creating, packaging and distributing client messages and content, zcomm uses the latest technology to deliver measureable results to industries including consumer product, food and beverage, healthcare and advocacy.
About zcomm
zcomm, short for z communications company, is a Women’s Business Enterprise (WBE) national broadcast public relations firm located in Bethesda, Maryland, a suburb of Washington, D.C. and ranks as one of the top 15 PR firms in Washington, DC. Founded in 1989, zcomm produces audio and video packages and distributes client content via radio, TV and online. Specializing in broadcast PR services such as radio news releases, satellite and radio media tours, social media, podcasts and radio promotions, zcomm uses the latest technology to deliver measureable results to industries including for government, consumer, healthcare associations, beauty and fashion, corporate and more . zcomm’s services are available in both English and Spanish. For more information, visit www.zpr.com. Follow zcomm on Facebook or Twitter @zcommunications for the latest information.
RONALD MCDONALD HOUSE NEW YORK NAMES ZCOMM AS ITS MARKETING COMMUNICATIONS PARTNER
zcomm Video Practice Tapped for Year-Long Assignment
zcomm, a nationally-certified Women’s Business Enterprise marketing & communications agency specializing in audio and video production & distribution and Digital PR, today announced that Ronald McDonald House® New York, the “home-away-from-home” for kids fighting cancer while staying in New York City, has chosen zcomm as its video production partner to distribute its message to the public for an annual program. Working with zcomm, the organization has created a video PR campaign to raise awareness about its mission, and the comprehensive services provided to families staying at the facility.
“We believe at the House that everyone – from the families, to the volunteers, to the staff – has an important story to tell. It was very important to us to identify the right partner that would help us tell those stories in a compelling and meaningful way," said Natalie Greaves, director of communications at Ronald McDonald House New York. “We appreciate the fresh perspective that the zcomm team members bring to the table; capturing and expressing our image, mission and message to our audience.”
Since opening its doors more than 30 years ago, more than 25,000 families have received temporary housing at Ronald McDonald House New York. Families stay at the House for as long as the child is undergoing active treatment, and the timeframe can be anywhere from one day, to months or even longer. Through its comprehensive programs and services, staff and volunteers work to ensure that its mantra holds true: that children staying at the House are kids first and cancer patients second.
The House is a supportive and caring environment which encourages and nurtures the development of child-to-child and parent-to-parent support systems. Ronald McDonald House of New York, Inc. is the largest facility of its type in the world, and relies on the support of donors and volunteers to provide these services year-round.
“zcomm is proud and thrilled to add Ronald McDonald House New York to our list of clients,” says Risë Birnbaum, CEO and Founder of zcomm. “The work they do makes a difference every single day for children and families residing at the House. The staff and management are gifted at knowing how to make a home for these brave children and their families.”
About Ronald McDonald House New York
Ronald McDonald House New York provides temporary housing for pediatric cancer patients and their families in a strong, supportive and caring environment which encourages and nurtures the development of child-to-child and parent-to-parent support systems. Ronald McDonald House New York is the largest facility of its type in the world. The House can accommodate 84 families, and it is filled to capacity almost every night. The House’s location in Manhattan, in close proximity to 14 major cancer treatment centers, draws children and families from across the country and the world, as well as from the metropolitan New York City area. Since its founding, more than 25,000 families have stayed at Ronald McDonald House New York. For more information, visit www.rmh-newyork.org.
About zcomm
zcomm, short for z communications company, is a Women’s Business Enterprise national marketing communications firm located in Bethesda, Maryland, a suburb of Washington, D.C. and ranks as one of the top 15 PR firms in Washington, DC. Founded in 1989, zcomm produces packages and distributes client content. Specializing in broadcast PR services such as radio news releases, satellite and radio media tours, social media, podcasts and radio promotions, zcomm uses the latest technology to deliver measureable results for industries including consumer product, food & beverage and healthcare. zcomm’s services are available in both English and Spanish. For more information, visit www.zpr.com. Follow zcomm on Facebook or Twitter @zcommunications for the latest information.
ZCOMM CEO TO SPEAK AT UPCOMING PR NEWS MEASUREMENT CONFERENCE
Risë Birnbaum Will Lead Panel Discussion on Measurable and Impactful Public Affairs Activities
Bethesda, MD., March 23, 2010 - zcomm, a nationally-certified Women’s Business Enterprise (WBE) marketing and communications agency specializing in audio and video production and digital PR, today announced that zcomm CEO Risë Birnbaum will be presenting at the PR News Measurement Conference. The conference will be held at the National Press Club in Washington D.C. on Tuesday, March 23. Birnbaum’s panel, “Measuring the Issues: How to Make a Real Impact with your Public Affairs Activities,” will be held at 1:45 pm ET. In addition, zcomm will serve as the official video sponsor of conference.
Birnbaum will lead a panel of industry experts in a discussion on measuring the effectiveness of overall communications initiatives in reaching key influencers. The panel will focus on ways PR professionals can leverage social media and digital communications to distribute impactful messages, tell compelling stories and ensure issues resonate in a cluttered marketplace.
The PR News Measurement Conference is designed to provide PR professionals with proven and cost-effective strategies to manage their measurement efforts. The one-day summit will show professionals how to measure all the key areas of their communications initiatives.
For more information, visit here.
About zcomm
zcomm, short for z communications company, is a Women’s Business Enterprise national marketing communications firm located in Bethesda, Maryland, a suburb of Washington, D.C. and ranks as one of the top 15 PR firms in Washington, DC. Founded in 1989, zcomm produces packages and distributes client content to target audiences. Specializing in broadcast PR services such as radio news releases, satellite and radio media tours, social media, podcasts and radio promotions, zcomm uses the latest technology to deliver measureable results for industries including consumer product, food & beverage and healthcare. zcomm’s services are available in both English and Spanish. For more information, visit www.zpr.com. Follow zcomm on Facebook or Twitter @zcommunications for the latest information.
ZCOMM HITS RECORD BREAKING REVENUE
Radio and PR Agency Posts Largest Revenue Increase in 20 Years Despite Economy
Bethesda, MD., January 7, 2010 - zcomm, a nationally-certified Women’s Business Enterprise (WBE) marketing and communications agency specializing in audio and video production and distribution and Digital PR, closed out the year with a bang. With 52% growth, the company beat economic trends for its largest jump in revenue in 20 years.
“This year has been about staying ahead of the curve by developing a suite of innovative services to ensure our clients maximize their budgets for the highest possible ROI,” said Risë Birnbaum, founder and CEO of zcomm. “Our success is directly related to a staff that consistently exceeds client expectations and clients that continue to understand the value of PR.”
By adding additional video and radio public relations services as well as social media and digital PR packages for clients, zcomm has expanded its offerings to keep ahead of the changing PR industry. Additionally, zcomm expanded its staff by more than 30% in 2009 and will continue to ramp up with additional hires.
Birnbaum added, “We’ve proved that businesses that are innovative, provide top-notch client service and achieve solid metrics can do well regardless of the economy.”
About zcomm
zcomm, short for z communications company, is a Women’s Business Enterprise national marketing communications firm located in Bethesda, Maryland, a suburb of Washington, D.C. and ranks as one of the top 15 PR firms in Washington, DC. Founded in 1989, zcomm produces packages and distributes client content to target audiences. Specializing in broadcast PR services such as radio news releases, satellite and radio media tours, social media, podcasts and radio promotions, zcomm uses the latest technology to deliver measureable results to industries including consumer product, food & beverage and healthcare. zcomm’s services are available in both English and Spanish. For more information, visit www.zpr.com. Follow zcomm on Facebook or Twitter @zcommunications for the latest information.
ZCOMM STRENGTHENS LEADERSHIP TO SUPPORT COMPANY'S RAPID GROWTH
Radio, Video and Digital PR Agency Bucks Trends with Record Breaking Year
Bethesda, MD., December 9, 2009 - zcomm, a nationally-certified Women’s Business Enterprise (WBE) marketing agency specializing in audio and video production and Broadcast and Digital PR, strengthens its leadership by adding Robin Lane as the Director of Client Services and Eric Minuskin as the Broadcast and Radio Team Lead. The two new hires will help support the company’s continued success and growth.
Risë Birnbaum, founder and CEO of zcomm stated, “With our rapid and record breaking growth over the last year, it is important to add talented individuals to help us continue to serve our clients with the same high level of service. I am thrilled to have Robin and Eric join our team and add their expertise to bolster our account management and servicing capabilities.”
As the Client Services Director at zcomm, Lane brings more than 10 years of experience developing and executing traditional and social media strategies and events, creating successful thought leadership programs and integrating SEO and other digital tools into PR campaigns. Lane will work with both clients and staff to develop effective PR strategies that provide measureable results to meet each organization’s goals. Prior to zcomm, Lane was the director of public relations for Vocus, the leader in PR management software and for its online news distribution service, PRWeb.
Minuskin joins zcomm’s Broadcast and Radio Team to develop and oversee national account activities for clients in the consumer, healthcare, technology, sports and entertainment industries. He previously managed a variety of national consumer and healthcare accounts for agencies including Cohn & Wolfe in New York.
About zcomm
zcomm, short for z communications company, is a Women’s Business Enterprise national marketing communications firm located in Bethesda, Maryland, a suburb of Washington, D.C. and ranks as one of the top 15 PR firms in Washington, DC. Founded in 1989, zcomm produces packages and distributes client content to target audiences. Specializing in broadcast PR services such as radio news releases, satellite and radio media tours, social media, podcasts and radio promotions, zcomm uses the latest technology to deliver measureable results to industries including consumer product, food & beverage and healthcare. zcomm’s services are available in both English and Spanish. For more information, visit www.zpr.com. Follow zcomm on Facebook or Twitter @zcommunications for the latest information.
ENTREPRENEUR IS HONORED WITH A BRAVA! WOMEN BUSINESS ACHIEVEMENT AWARD
Risë Birnbaum of zcomm Celebrated as Community Role Model
Bethesda, MD, July 9, 2009 – Entrepreneur Risë Birnbaum, CEO and founder of zcomm, a national broadcast marketing and PR firm, will be honored with a Brava! Award on Thursday, July 16 at 6:00 p.m. at The Tower Companies in Rockville, Maryland. Presented by SmartCEO, a regional business magazine that focuses on growing companies in the Washington and Baltimore regions, the Brava! Award honors women who are active leaders and role models and who provide services that people trust and rely on.
A Teaneck, New Jersey native, Birnbaum is joined by an elite group of 25 women who are growing successful companies and contributing to the community through philanthropic acts. Nominees are evaluated by an independent committee of business leaders and must have company headquarters in the Greater Washington D.C. area.
This year's BRAVA winners represent a variety of industries, including steel manufacturing, employment, Web site design, education and marketing. They collectively employ 5,200 individuals and generate over $500 million in revenue. Winners also support over 150 local charities and nonprofit organizations. In addition to the July 16 event, winners are highlighted in the July issue of Washington SmartCEO magazine.
Birnbaum was recognized not only for zcomm’s success in representing well-known brand name companies such as: Burger King Corporation Worldwide, The Alzheimer’s Association and Hill’s Pet Nutrition, but also for her ongoing support of philanthropic and non-profit organizations such as: The Lombardi Cancer Research Center, The Center for Mind-Body Medicine, The Jewish Community Center of Greater Washington, the Jewish Federation of D.C., and the University of Rochester.
The award comes on the heels of the Washington Business Journal (WBJ) honoring Risë with its prestigious, annual “Women who Mean Business” award and the WBJ ranking of zcomm as #15 in revenue for Independent PR Agencies.
About zcomm
zcomm, short for z communications company, is a Women’s Business Enterprise national marketing communications firm located in Bethesda, Maryland, a suburb of Washington, D.C. and ranks as one of the top 15 PR firms in Washington, DC. Founded in 1989, zcomm produces packages and distributes client content to target audiences. Specializing in broadcast PR services such as radio news releases, satellite and radio media tours, social media, podcasts and radio promotions, zcomm uses the latest technology to deliver measureable results for industries including consumer product, food & beverage and healthcare. zcomm’s services are available in both English and Spanish. For more information, visit www.zpr.com. Follow zcomm on Facebook or Twitter @zcommunications for the latest information.
EVERY DOG HAS ITS DAY
zcomm Partners with Washington Animal Rescue League and Celebrates "Take Your Dog to Work"
Bethesda, MD, June 11, 2008 - zcomm is really embracing the "dog days of summer" this year, partnering with the Washington Animal Rescue League (WARL) to celebrate Take Your Dog To Work Day (TYDTWD) on June 20th.
The 13 members of the zcomm team, all avid dog aficionados, will come to work toting more than just a briefcase on TYDTWD, bringing their furry friends to help increase awareness, and provide donations for the WARL.
A private, not-for-profit organization, the WARL relies solely on volunteers and donations to maintain their animal rescue facility. zcomm is doing its part to help, serving as host to a dog adoption day, donating money to the WARL and sponsoring an animal until its adoption into a loving home.
About zcomm
zcomm, short for z communications company, is a Women’s Business Enterprise national marketing communications firm located in Bethesda, Maryland, a suburb of Washington, D.C. and ranks as one of the top 15 PR firms in Washington, DC. Founded in 1989, zcomm produces packages and distributes client content to target audiences. Specializing in broadcast PR services such as radio news releases, satellite and radio media tours, social media, podcasts and radio promotions, zcomm uses the latest technology to deliver measureable results for industries including consumer product, food & beverage and healthcare. zcomm’s services are available in both English and Spanish. For more information, visit www.zpr.com. Follow zcomm on Facebook or Twitter @zcommunications for the latest information.
ZCOMM CEO RISË BIRNBAUM MEANS BUSINESS
PR Agency Founder Wins Washington Business Journal's 2007 "Women Who Mean Business" Award
Bethesda, MD (October 30, 2007) - Entrepreneur Risë Birnbaum is being honored as one of the Washington Business Journal's 2007 "Women Who Mean Business." Her company, Z Communications Co. (better known as zcomm), was recently recognized by the same publication as one of the top 15 public relations agencies by revenue in the D.C. Metro area.
zcomm has grown tremendously in the last year and increased revenue by more than 50% over 2006. In order to maintain the level of client service for which it is known, Birnbaum has recently added five new executives to meet the increasing demands.
"'The Women Who Mean Business' program honors women like Risë who are some of the most successful and influential women in the region," says Alex Orfinger, publisher of the WJB. "The honorees represent women from every industry and profession who have had a significant impact on business in the D.C. Metropolitan area. Each honoree is also recognized for making tremendous community contributions. Finalists were nominated by their industry peers and selected by Washington Business Journal editors."
This woman-owned small business is carving its own path in the industry; they were recently tapped as a Proctor & Gamble preferred vendor, and launched a series of edgy print and video ads that leveraged national news to gain attention.
Birnbaum's creative flair and business skills make her a charismatic CEO. Leading her staff by example, she makes client service the agency number one priority. Birnbaum draws on her experience as an ABC network correspondent to package a story that generates maximum placement for her clients. Since founding zcomm in 1989, Birnbaum is continually on the cutting edge of new media, incorporating podcasting, webisodes, and Spanish language services into her company's services.
zcomm is a recipient of the prestigious PRSA Silver Anvil Award, Galaxy, Astrid and Apex awards. Birnbaum enjoys tournament tennis and screenwriting and won a Monterey Film Festival finalist award for one of her scripts. Birnbaum graduated from the University of Rochester and received her Masters in Broadcast Journalism from Boston University's School of Communications.
Other honorees include: Kathleen Matthews of Marriott International, Linda Zecher of Microsoft Corporation and Stacey Stewart of Fannie Mae.
About zcomm
zcomm, short for z communications company, is a Women’s Business Enterprise national marketing communications firm located in Bethesda, Maryland, a suburb of Washington, D.C. and ranks as one of the top 15 PR firms in Washington, DC. Founded in 1989, zcomm produces packages and distributes client content to target audiences. Specializing in broadcast PR services such as radio news releases, satellite and radio media tours, social media, podcasts and radio promotions, zcomm uses the latest technology to deliver measureable results for industries including consumer product, food & beverage and healthcare. zcomm’s services are available in both English and Spanish. For more information, visit www.zpr.com. Follow zcomm on Facebook or Twitter @zcommunications for the latest information.
ZCOMM LAUNCHES HUMOROUS AD CAMPAIGN TO PROMOTE ITS UNIQUE STYLE OF CLIENT SERVICE
Small PR Agency Takes a Wide Stance
Bethesda, MD, October 12, 2007-Starting Oct 1, 2007, zcomm launched a cheeky advertising campaign that leveraged some politically charged news.
The initial ads that appeared in the Oct 1, 2007 PRWeek read: "For a Small Agency, We've got a Wide Stance: Our messages touch millions of people and we're not afraid to admit it." The ad turned heads within hours of its publication and became the topic of many PR blogs because it leveraged the news coverage around Senator Craig's now infamous bathroom incident.
Risë Birnbaum, CEO and founder of zcomm, said the company has launched a humorous recruiting campaign which will include a short video in the style of "The Office" and will be debuting a corporate blog this month.
About zcomm
zcomm, short for z communications company, is a Women’s Business Enterprise national marketing communications firm located in Bethesda, Maryland, a suburb of Washington, D.C. and ranks as one of the top 15 PR firms in Washington, DC. Founded in 1989, zcomm produces packages and distributes client content to target audiences. Specializing in broadcast PR services such as radio news releases, satellite and radio media tours, social media, podcasts and radio promotions, zcomm uses the latest technology to deliver measureable results for industries including consumer product, food & beverage and healthcare. zcomm’s services are available in both English and Spanish. For more information, visit www.zpr.com. Follow zcomm on Facebook or Twitter @zcommunications for the latest information.
CONNECTING GEN 'Y' TO 'Z'
CEO Expands Staff With A Fresh Face
Bethesda, MD, September 30, 2007-CEO and Founder Risë Birnbaum proudly announces the addition of four new staff members to the zcomm team.
Paula Malozowski joins zcomm as a Senior Associate and will work on radio promotions as well as RNRs and PSAs. A 26-year-old Argentina native who earned both her BA and MA from American University, Malozowski brings her bilingual expertise to zcomm through her work with the Department of Homeland Security, and has also worked for the National Flood Insurance Program and FEMA's mitigation division.
About zcomm
zcomm, short for z communications company, is a Women’s Business Enterprise national marketing communications firm located in Bethesda, Maryland, a suburb of Washington, D.C. and ranks as one of the top 15 PR firms in Washington, DC. Founded in 1989, zcomm produces packages and distributes client content to target audiences. Specializing in broadcast PR services such as radio news releases, satellite and radio media tours, social media, podcasts and radio promotions, zcomm uses the latest technology to deliver measureable results for industries including consumer product, food & beverage and healthcare. zcomm’s services are available in both English and Spanish. For more information, visit www.zpr.com. Follow zcomm on Facebook or Twitter @zcommunications for the latest information.
ZCOMM EXPANDS STAFF AS BUSINESS GROWS
CEO Reports Record Profits in 2006
Bethesda, MD, January 19, 2007 - With increased revenue of over 30% for FY 2006, zcommunications (better known as zcomm) CEO and Founder Risë Birnbaum proudly announces the addition of a new staff member to her Marketing, PR and Promotions team:
Joan Carrese Sineni joins zcomm as the General Manager and will oversee day-to-day management of the agency as well as focus on new business development. A native Washingtonian, Joan has over twenty years experience in the public relations and event marketing field. She ran her own Washington, DC based PR agency, Carrese Productions for eleven years specializing in entertainment, consumer branding and hospitality industry marketing and promotion.
In addition, she was PR Manager for five years at the Tysons Galleria, VA then Bal Harbour, FL Neiman Marcus stores. Most recently she served as a consultant for healthcare and social issues clients including AARP and the Lombardi Comprehensive Cancer Center at Georgetown University. Joan holds a Bachelor of Arts Degree in Education from the University of Maryland.
About zcomm
zcomm, short for z communications company, is a Women’s Business Enterprise national marketing communications firm located in Bethesda, Maryland, a suburb of Washington, D.C. and ranks as one of the top 15 PR firms in Washington, DC. Founded in 1989, zcomm produces packages and distributes client content to target audiences. Specializing in broadcast PR services such as radio news releases, satellite and radio media tours, social media, podcasts and radio promotions, zcomm uses the latest technology to deliver measureable results for industries including consumer product, food & beverage and healthcare. zcomm’s services are available in both English and Spanish. For more information, visit www.zpr.com. Follow zcomm on Facebook or Twitter @zcommunications for the latest information.
ZCOMM KICKS OFF '07 WITH THREE NEW CLIENT CAMPAIGNS
Bethesda-based PR firm signs American Academy of Orthotists and Prosthetists, MedSculpt and American Veterinary Medical Association
Bethesda, MD, January 18, 2007 - Bethesda-based public relations, communications and marketing firm zcommunications (better known as zcomm) has been tapped by three organizations to launch large media relations campaigns for 2007.
zcomm will launch a year-long integrated media and marketing campaign for the American Academy of Orthotists and Prosthetists, which involves the production of an educational video about the benefits of a career in the profession, TV and radio PSAs and media relations.
zcomm has also been hired to develop and execute an annual media relations campaign including radio promotions for MedSculpt, a Rockville, MD-based company that specializes exclusively in medical body sculpting or non-surgical fat removal. MedSculpt is creating a network of centers in the U.S., where specially trained physicians and nurses provide clients with this procedure, also known as Lipo-dissolve.
The American Veterinary Medical Association chose zcomm to produce and distribute a series of radio news releases (RNRs) and conduct several radio media tours (RMTs) on subjects ranging from pet disaster preparedness to the growing problem of pet obesity. zcomm will also distribute a series of radio PSAs highlighting the importance of veterinarians in areas such as food safety, biological research and homeland security.
About zcomm
zcomm, short for z communications company, is a Women’s Business Enterprise national marketing communications firm located in Bethesda, Maryland, a suburb of Washington, D.C. and ranks as one of the top 15 PR firms in Washington, DC. Founded in 1989, zcomm produces packages and distributes client content to target audiences. Specializing in broadcast PR services such as radio news releases, satellite and radio media tours, social media, podcasts and radio promotions, zcomm uses the latest technology to deliver measureable results for industries including consumer product, food & beverage and healthcare. zcomm’s services are available in both English and Spanish. For more information, visit www.zpr.com. Follow zcomm on Facebook or Twitter @zcommunications for the latest information.