from abc to z
A marketing communications media services agency, zcomm was founded in 1989 by former ABC Network Correspondent and award-winning health reporter Risë Birnbaum. We develop, aggregate and curate content. Our mission is to help clients achieve their strategic communications and marketing goals by providing maximum audience reach and interaction through a combination of proven and innovative, cost-effective services that produce quantifiable results.
zcomm produces and repurposes client audio, video and digital content and then pitches and distributes it via broadcast, online and out of home outlets, to connect with niche or national audiences.
We are known for our expertise in marketing consumer products, services and issues related to healthcare and pharmaceutical; beauty and hygiene; food and beverage; finance and credit; pets and veterinary care; life style trends. The agency markets by demo (to women, boomers, teens, ethnic groups, families, etc.), and develops branding campaigns, internal and external marketing and corporate pr.
the right mix of talent
zcomm has the right mix of talent -- journalists, producers, broadcasters, veteran PR, social media and marketing pros -- to cleverly and successfully develop client messages for broadcast and distribution. The diverse backgrounds of our staff means the agency brings a variety of POV to each project. By staying current with industry trends, breaking news and consumer habits, zcomm is able to meet the individual needs of each client.